We are less than a week for the release of Pawan Kalyan’s Hari Hara Veeramallu and the suspense over the film’s business is still on.
AM Ratnam has rejected both the offers of Mythri and Sirish Reddy.
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He started making theater agreements via DVD Subbarao in case things do not work out.
Ratnam is expecting as much as 60 Crore and he is saying the distributors upfront that 60 Crore is a Share Guarantee.
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A share guarantee is an upfront payment made by the distributor to the producer, regardless of the film’s box office performance. If the film fails to recover the amount and the producer will not have an liability.
Share Guarantees have disappeared from the film business a long ago. Ratnam’s demands are shocking the distributors.
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If this continues, the producer will have a tough time clearing the finance on the movie.
The Exhibitors are also not ready to give the advances for the film even in the areas where there are distributors.
If the movie results in a loss, the producer is not giving an blockurance. So, they feel it extremely risky.
Also, there is another thing that bothers the Exhibitors.
Since this is the first release of Pawan Kalyan after becoming the Deputy CM, there are oral instructions from the party to the cadre to do big Hungama at the theaters.
In an unfortunate incident of the movie not releasing at the last minute due to non-clearance of the finance, fans at the theaters will go restless and vandalize the theaters.
Exhibitors are feeling that this is completely unwanted.
There is risk of property as well as the money.
So, in most areas, Exhibitors are thinking if it is worth taking the risk.
Anyways, there is Kingdom in just one week and then, there are slew of releases in August including WAR 2 and Coolie.
So, they are thinking why not skip Hari Hara Veeramallu instead of all these headaches.
