Reag’s Fast-Track Reshaping of Brazil’s Real

In June 2025, Reag Capital, one of Brazil’s largest investment groups, made a decisive move in the real estate sector by launching Belora RDVC City on the B3 stock exchange. This was not a typical debut.

Instead, Reag used a reverse IPO, a shortcut that allowed Belora to become a public company by merging with an existing listed firm. This approach let Reag sidestep the lengthy process of a traditional IPO and quickly bring Belora to market.

Reag committed to invest R$1.1 billion ($200 million) in Belora, instantly making it the controlling shareholder. This injection dwarfed Belora’s previous market value of just R$4 million, giving the company the capital needed to expand and compete.

Belora’s strategy covers two main fronts. Through the Terramaris brand, it targets affordable housing, focusing on key states like Minas Gerais, São Paulo, and Rio de Janeiro.

With the Casas Mirah brand, Belora develops high-end properties, including exclusive projects in Ibiúna and Itatiba. The company also manages commercial and industrial assets, such as shopping centers and industrial complexes.

The deal included merging nine real estate assets, among them FRJR Empreendimentos Imobiliários, a company Reag had acquired. This consolidation aims to create a stronger, more agile company able to respond to different market needs.

Reag’s reverse IPO strategy is a practical, market-driven move. It allows the group to access public investment quickly, raise significant capital, and reorganize assets for better efficiency—all without the delays of a traditional IPO.

Belora’s listing on the Novo Mercado, the highest governance standard on the B3, signals a commitment to transparency and sound management. The company is headquartered in Belo Horizonte, with commercial operations in São Paulo.

This story matters because it shows how Brazilian companies can use innovative financial strategies to grow, attract investment, and address both affordable and luxury housing needs.

The move brings fresh capital into the real estate sector, which could help drive job creation and economic growth. Belora’s progress will be closely watched by investors and industry insiders as it seeks to make an impact across Brazil’s property market.