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Not to be outdone by ChatGPT, Google is the latest company to expand its memory feature to all Gemini AI users. Until recently, each Gemini AI chat was its own container, and there was hardly any data that could be shared between them. But over the past couple of months, that line has kept blurring. Back in February, Google introduced a more limited memory feature for its paid Gemini Advanced (now Google AI Pro) users. It could reference past conversations, and help you summarize them. But now, Google is expanding memory to all users, with a personal twist.
Google’s new memory feature is called Personal Context, and it remembers key parts of your previous conversations, and uses them to personalize new chats. Of course, not everyone will be happy about this, as it carries privacy and usability concerns. But Google is so confident about this new feature that it’s enabling it by default for all users (except for those in certain countries). For one-off chats, you’re now supposed to use the new Temporary Chat feature instead. Thankfully, if Personal Context isn’t your thing, you can disable it.
Why you might want to disable Personal Context in Gemini
Gemini’s new memory feature (and AIs remembering your chats generally) brings up concerns about data privacy, security, and control.
Here’s how Google is pitching this. Let’s say you’ve previously asked Gemini to summarize non-fiction books for you. Now, when you ask it to suggest books, according to Google, “it may suggest books with similar themes as to those you’ve discussed before.” Similarly if you’ve looked up comic books before, it might suggest comic book themed parties when you’re brainstorming for birthday party ideas. If you don’t want your past chats flavoring new ones, or you don’t want Google to remember your p***ing interests, this could be a problem.
There’s also a usability issue here, and that’s a lack of control over saved data. This new personalized chats feature isn’t customizable by the user. Gemini does have a powerful Saved Info feature that allows users to expressly tell Gemini other things it should remember, like doblockent templates, and refer to them in new conversations. That list is editable, and configurable by the user themselves. But the new Personal Context feature is a black box. Users can’t control what exactly Gemini’s AI will choose to remember, and how it will be brought back in new conversations.
With that in mind, here’s a blanket disclaimer: you shouldn’t share any personal information or sensitive information with Gemini or any other AI chatbot, precisely because of this lack of transparency. But if that’s not enough for you, you can also disable this feature outright.
How to disable the Personal Context memory feature in Gemini
As mentioned above, the new Personal Context feature in Gemini will be enabled for all users starting now. It’s a slow global rollout, though, so it might take a couple of weeks to reach you. If you’re under 18, or signed into a work or school Google Account, you won’t be able to access this feature. According to Google, it’s also not available in the European Economic Area, Switzerland, or the United Kingdom. It will start to roll out with the Gemini 2.5 Pro model, and then will make its way to the 2.5 Flash model as well.
What do you think so far?
Credit: Google
To disable this feature, go to Gemini settings on the web, or the Settings screen in the Gemini app. Here, go to Personal Context and disable the Your past chats with Gemini feature. This will make sure that Gemini won’t use past chats to influence new answers.
How to remove conversations from Gemini App Activity
Credit: Khamosh Pathak
Gemini has a dedicated page where it lists all your Gemini prompts and activity. If there’s a conversation that you don’t want Gemini to use for personalization, you can choose to remove it. Go to Settings > Activity to view all saved prompts. Click the “X” icon next to a prompt, and click Delete from the popup to remove it from your activity history.
How to engage in one-off chats using Temporary Chat in Gemini
Credit: Google
If you want to keep the personalized chat feature, but you just want an occasional clean slate every once in a while, you can try the new Temporary Chat feature. Just like with ChatGPT, a temporary chat isn’t stored in the chat history, and it won’t appear in your Gemini Apps Activity as well. It won’t be used to personalize the Gemini experience or to train Google’s AI models. Google says that temporary chats are saved for 72 hours to process any feedback you choose to provide.
To start a new temporary chat, open the sidebar and click the new dotted Message icon next to the New chat button.
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