Eataly Brasil, once a top destination for Italian food in São Paulo, now faces a stark new reality. After years of financial trouble, the company lost its right to use the Eataly name in 2025.
Legal do***ents confirm the Italian parent company forced the removal of all branding from its famous store on Avenida Juscelino Kubitschek.
The business changed owners several times. By late 2023, the investment fund Wings bought Eataly Brasil for R$15 million and took on R$45 million in debt.
Official figures show the company’s total debts reached R$55 million, including unpaid rent, taxes, and supplier bills. Its main landlord, Caoa Patrimonial, demanded eviction for over R$12 million in unpaid rent and taxes.
Eataly Brasil entered judicial recovery, a legal process to avoid bankruptcy while repaying debts. Most creditors agreed to receive only a fraction of what they are owed, with payments spread over years. Workers will get their wages up to a legal limit.
With its flagship store closed, the company now operates as a “dark kitchen,” making food only for delivery. This move cuts costs and keeps the business alive, following a trend that grew during the pandemic.
Almost a third of restaurants on Brazil’s leading delivery app now use this model. Eataly Brasil’s fall shows how high rents, changing consumer habits, and strict franchise rules can threaten even well-known brands.
The loss of the Eataly name in Brazil highlights the risks of debt and the importance of adapting quickly. This story serves as a warning to businesses everywhere: manage debts carefully and maintain strong relationships with partners.
It also highlights the importance of being ready to adapt when the market shifts. Eataly Brasil’s struggle is a clear sign of how tough the food business has become, even for the biggest names.
