Billie Eilish’s Most Recent Album Jumps 3,100% In Sales

In November 2024, Billie Eilish joined dozens of other well-known musicians in releasing a special project for Record Store Day. The singer-songwriter unveiled the vinyl edition of Hit Me Hard and Soft (Isolated Vocals), the a cappella version of her latest full-length effort. The project quickly became a bestseller in the United States, though only for a single week.

Fans rapidly purchased the several thousand available copies, after which the collection vanished. Now, months later, the title has made a remarkable comeback — and this time, it’s bigger than ever.

Billie Eilish’s Sales Rise 3,100%

In the past tracking frame, Luminate reports that Hit Me Hard and Soft (Isolated Vocals) sold 5,100 copies throughout the U.S. In the previous period, the set managed fewer than 200. Those numbers mark a staggering growth of more than 3,100% in just a few days.

Wider Availability Drives Sales

The uptick in pure sales comes after Hit Me Hard and Soft (Isolated Vocals) became widely available once again. Eilish began selling the a cappella set on her website, and those dedicated supporters who missed out in late 2024 began snapping up the release in the thousands. Now, the collection has quickly become a top performer on several Billboard rankings in the U.S.

Billie Eilish’s Album Hits New Highs

Hit Me Hard and Soft (Isolated Vocals) returns to two charts this week. The project reenters the Vinyl Albums tally at No. 5, where it is one of Eilish’s half-dozen top 10s on that list. It also nearly breaks into the top 10 on the Top Album Sales chart, settling at No. 12.

Both of those two placements represent new high points for Hit Me Hard and Soft (Isolated Vocals). It’s also worth noting that the set has now spent just two weeks on each of those rosters.

Hit Me Hard and Soft Slips

While Hit Me Hard and Soft (Isolated Vocals) surges, the standard version of the album is largely declining this week. It drops on four of the six Billboard tallies on which it appears, though it does manage to once again lead both the Top Rock & Alternative Albums and Top Alternative Albums charts.