[TECH AND FINANCIAL]
Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb Ways to Die” campaign by Metro Trains in Melbourne, for instance, was funny, catchy, and inspired countless remakes, parodies, and downloads—making it one of the most beloved public safety campaigns of all time.
[NEWS]
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