Online News Act left rural Canadians without credible information during wildfires: report

The report, first detailed by Blacklock’s Reporter, examined the consequences of Meta’s decision to block Canadian news from Facebook and Instagram following Parliament’s pblockage of Bill C-18.

The legislation was designed to compel large digital platforms to compensate Canadian publishers for news content. Meta responded by blocking news content from its platforms in Canada.

Researchers from the University of British Columbia said the consequences were particularly serious in rural communities, where Facebook had become a major source of local information during emergencies.

“Rural B.C. communities lost access to credible journalism at the precise moment they needed it most,” researchers wrote, citing consequences for public safety, trust and compliance with emergency instructions.

The study, “When Good Intentions Cause Harm: The Online News Act, Meta’s News Ban And Public Safety During Wildfire Emergencies,” examined wildfire coverage in several B.C. communities.

Researchers said removing journalism from Facebook did not eliminate information about the fires. Instead, personal accounts and emotionally charged material remained and were amplified on the platform, contributing to community outrage and conspiracy theories.

The report blamed the problem on a combination of declining institutional trust, social media algorithms and the disappearance of credible journalism from Facebook.

Researchers also criticized mainstream news coverage, saying the absence of local reporters with established community relationships made newsrooms increasingly dependent on governments and other “official voices.”

“Media were producing a version of wildfire events in which affected communities were compliance problems rather than people in crisis,” the report said.

The researchers noted an irony at the centre of the controversy: declining local journalism was partly caused by the advertising-market changes Bill C-18 was supposed to address, but the legislation ultimately contributed to credible journalism disappearing from one of the platforms rural Canadians relied upon most.

Blacklock’s was among the independent Canadian outlets that opposed the Online News Act, arguing it amounted to federal interference in the news marketplace. The outlet says it neither sought nor accepted payments available under the legislation.