Skydance’s Discovery+ prices increase by up to 20 percent

Discovery+ subscription prices went up today.

Ad-free plans for new subscribers went from $10 per month to $12/month. Ad-based plans went from $6 to $7.

The new prices take effect for new subscribers immediately. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and do***entaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12.

The higher prices come a week after Paramount Skydance bought Discovery+ parent company Warner Bros. Discovery (WBD), forming Skydance.

However, a Skydance spokesperson told Ars Technica that the pricing changes were in the works before Discovery+ knew about the merger’s closing date and were not planned in anticipation of a merger.

The spokesperson said that Discovery+’s prices are regularly evaluated to ensure that they are in line with the content and experience that the service offers, and the new prices reflect that.

Discovery+ has increased its prices three times since launching in 2012. Before today, the most recent price hike occurred in January 2025, when ad-based monthly subscriptions increased from $5 to $6, and ad-free plans went from $9 to $10.