The Best New Products of August 2026: Stanley, Ninja, Cécred and More

This story is part of NBC Selected’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.

Apparel and footwear launches

The Ghost Amp is Brooks’ latest lightweight running shoe made for daily jogs and fast tempo workouts. They have a springy, propulsive feel, especially in the forefoot, helping you pop off your toes and roll into your next stride. The shoes are also made with soft cushioning and a balanced amount of support from heel to toe to keep your feet stable. You can buy the shoes in men’s and women’s standard and wide sizes.

Low-profile sneakers have been popular all year, and the Ivy Sneaker is Rothy’s take on the footwear trend. The shoes have a collegiate style, with their cleat-like rubber outsoles and vegan leather details, but they also have all the elements you know and love about Rothy’s: the cushioned footbed is comfortable, and you can throw them in the washing machine. The Ivy Sneaker, which is only available in women’s sizes, is made from Rothy’s ReVelvet fabric, a soft material that looks similar to suede.

Lake’s BalanceKnit fabric is made from a material that has naturally derived minerals built-in — they respond to changes in body temperature so heat escapes when you’re warm and stays in when you’re cold, according to the brand. Lake used the fabric to create its first line of women’s thermoregulating pajamas, which are available in six initial styles. You can get a nightgown, shorts and short-sleeve shirt set, tank top and pants set, shorts and tank top set, long sleeve shirt and pants set, and short-sleeve shirt and pants set.

NBC Selected reporter Zoe Malin wore Lake’s BalanceKnit pajamas for a few nights over the past two weeks after the brand sent her the tank top and shorts set. “As a hot sleeper, I’m always looking for pajamas that keep me cool overnight, and these delivered in the middle of a New York City heatwave,” she says. “The fabric is so soft and cozy, and it successfully kept me from overheating for hours, so I was happy to lounge around and get under the covers (with the AC on of course) in the set.”

Other notable apparel and footwear launches:

Tech launches

Bose’s QuietComfort Headphones are one of the best over-ear options you can buy, and with the second edition, the brand added new features to make them even better. They now have improved noise cancellation, which you can opt to completely turn off in the app, and come with Bose Immersive Audio, a feature that gives you access to Cinema Mode to make dialogue clearer while watching videos.

There’s also two-way USB-C audio to enhance your video call experience and let you use the headphones while they’re plugged in to charge. Plus, the overall design of the headphones makes them feel more comfortable and look more modern: Their headband has smooth adjustable sliders, there’s extra plush cushioning throughout and the earcups are oval-shaped.

The Hatch Sleep Clock isn’t just a customizable sunrise alarm clock and sound machine, it’s also a sleep tracker that uses motion sensors to track your movements and breathing patterns throughout the night with 97 percent accuracy, according to the brand. You put it on your nightstand so it’s facing your body, and in the morning, the brand’s app gives you an overview of how you slept. As the app learns your sleep patterns, it recommends ways you can improve your slumber, too.

New features of the latest Hatch clock also include a built-in bedside light, and, like other versions, it has a phone-free design — once you set up your wake and sleep routines in the app, you can exclusively control the device with its buttons.

Other notable tech launches:

• Skullcandy Crusher 1080 ANC Headphones

Beauty launches

Medicube is one of our favorite Korean skin care brands, and its new sheet mask is formulated to treat fine lines and boost your skin’s overall radiation. NAD+ helps improve elasticity, resulting in firmer, smoother skin, while collagen keeps skin hydrated, which helps produce the infamous “gl*** skin” look that K-beauty is known for. The gel mask hugs the skin and has a cooling feel that soothes any potential irritation, and can be used for three to four hours at a time or overnight for best results, according to the brand.

Summer Fridays launched its first body care line this month. The line includes butter balms, belly balms and body mists in delicious scents like pink guava, vanilla and pistachio milk. If you can’t decide what product (or scent) to try out first, you can purchase mini bundles like a body mist trio, body butter trio and this body essentials set that comes with the brand’s viral lip butter balm, too.

Cécred has finally launched a face product, but it’s not what you may think. The latest drop, a Restoring Lash & Brow Builder, expands on the brand’s Restoring Edge Drops to visibly improve the density of your eyelashes and eyebrows in only 30 days, according to the brand. The serum includes the brand’s biopeptide blend, which increases protein production and results in longer, thicker lashes and brows. It’s great for thinning caused by hormonal changes, over-plucking and more, and has a gentle formula that can be used daily, even by those with sensitive skin.

This new styling tool from Pattern Beauty has ceramic-coated plates that vibrate at up to 12,000 vibrations per minute for smooth, straight styling in less p***es (meaning less heat damage), according to the brand. It includes an LCD display that shows real-time temperature, along with 14 customizable heat settings and a 60-minute auto-shutoff timer. The flat iron also has cool tip guards for added control and precision while styling. It launched alongside two new hair care products from the brand: Blow Out Primer and Detox Shampoo.

Other notable beauty launches:

Home and kitchen launches

Blueair is a major player when it comes to top-of-the-line air purifiers, with many of the brand’s appliances garnering thousands of positive reviews on Amazon and other retailers. But in addition to air quality appliances, the brand has started branching out into fans.

The Blueair Pedestal Air Circulator Fan is compatible with the Blueair app with WiFi connectivity, has 10 speeds and oscillates in both horizontal and vertical directions. It provides up to more than 100 square feet of circulation and the air moves up to nearly 20 miles per hour, according to the brand. Shoppers who reviewed the fan also say that it’s very quiet and almost inaudible on the first few low speeds, and that even when it makes some sound, it provides relaxing background noise.

The Ninja HydraSense is a water filtration system that fits on a table, countertop or other household flat surface — no need for fiddling with plumbing. The filter removes up to 99 percent of contaminants in water like PFAS (also known as “forever chemicals”), other types of microplastics and carcinogens, but without removing minerals that impact the flavor, according to Ninja. It also has a 120-gallon filter, so you can clean about six months of water before it needs replacing, and it comes with a stainless steel Ninja Thirsti water bottle that lets you take your water on the go.

This automatic Cricut heat press has an extra-large 15-by-15-inch heat plate, so you can use it for bigger projects, like customizing large items of clothing and blankets with iron-on designs. It’s also more powerful than the previous iteration: It provides up to 220 pounds of pressure and gets as hot as 410 degrees Fahrenheit. With Bluetooth, the AutoPress 2 connects to your phone and the Circuit Design Space, where you can create all of your personalized designs.

Other notable home and kitchen launches:

Travel and outdoor launches

Stanley is best known for its durable, insulated water bottles and tumblers, but the brand just launched The Vitalize Tote, which easily holds many of its bestselling accessories. The tote has a combination of features you’d find on both a work tote and a cooler: It has a laptop sleeve on the inside with a velcro strap, multiple pockets and pouches inside, and an insulated cooler compartment on the bottom (perfect for canned drinks, snacks and sandwiches). Arguably its best feature is the pair of pockets — one on each side — that tightly hold multiple sizes of Stanley water bottles and tumblers, including 30- and 40-ounce ones with handles.

Other notable travel and outdoor launches

Baby and family launches

Doona took its bestselling car seat-stroller and gave it a major upgrade. It now has three recline positions (sit, relax and lean back), an adjustable handle with a higher maximum height of 41.4 inches, a built-in storage basket and an integrated, easily adjustable harness and headrest so you never have to manually rethread it. Doona also added a larger UPF 50+ canopy, a step-on/step-off brake system and an improved shock absorption system for a smoother ride. Plus, there’s a soft opening mechanism when you’re transitioning from car seat to stroller mode.

Earlier this month, model and influencer Olivia Culpo launched her Target-exclusive brand, Picolette by Olivia Culpo, a 60-piece collection filled with adorably timeless baby clothing and accessories. Some of the collection’s bestsellers so far include a floral long-sleeve romper, plush stuffed animal, silicone sippy and snack cups, and this gingham-patterned case for baby wipes.

Take more control over pumping with this portable breast pump, which is an upgraded version of the BabyBuddha 2.0 that has an additional pumping mode and more comfort settings to choose from. It also comes with a complete sizing kit, so you won’t need to purchase an additional tool to make sure the pump is comfortable. The breast pump is compact, rechargeable and portable enough to take with you on the go, according to the brand.

Other notable baby and family launches

Why trust NBC Selected?

The NBC Selected staff tries new products regularly, often before they hit stores. Every month, we write about the most notable ones we think you should know about, sharing our first-hand experiences.